The Indiana Hoosiers boast one of the most valuable men’s college basketball programs in the nation, according to a new study.
A recent analysis by the Wall Street Journal places Indiana as the third most valuable college men’s basketball program. The study, led by Ryan Brewster, an associate professor at Indiana University Columbus, takes into account “revenues and cash flows while projecting the team’s financial sustainability.” These rankings offer a glimpse into how each program could be valued if sold as professional teams.
https://x.com/BCrawford247/status/1909631269970883068
According to Brewer, Indiana’s basketball program holds an enterprise value of $279 million, ranking third behind North Carolina at $378 million and Duke at $370 million.
Brewer’s data reveals that Indiana’s program generates a cash flow of $12.9 million and revenue of $34 million.
In a similar study focusing on women’s college basketball programs, also conducted by Brewer, Indiana ranked 14th nationally with a program value of $50 million.
Here’s how the Wall Street Journal arrived at those rankings:
“The numbers stem from an ongoing study conducted by Brewer, who starts with a straightforward question: What would these teams be worth if they could be bought and sold like a professional sports team? He answers this by analyzing revenues, cash flows, and making projections about the team’s long-term sustainability. Essentially, this approach mirrors how he would evaluate the value of any other business.”
During their last four seasons under former head coach Mike Woodson, Indiana posted a record of 82-53 (41-39 in the Big Ten), including two NCAA Tournament appearances.
Darian DeVries was hired to revitalize a program in desperate need of a makeover in Bloomington.
Leave a Reply