Isaac Ellis ranks among the most well-known recruits in the college basketball scene. He’s the younger brother of Eli Ellis, a four-star South Carolina commit, and has built a massive following on social media—with over a million TikTok followers and close to 500,000 on Instagram.
Despite his popularity, the Class of 2026 guard has been known to use questionable methods—especially on Snapchat—to boost his online engagement.
Both Isaac and Eli played high school basketball at Moravian Prep and spent time with Overtime Elite. Eli, nicknamed “The Assassin,” also has a TikTok following of over a million, while Isaac goes by “The General.” Both are legitimate talents with the potential to make an impact at the college level.
Eli Ellis, a four-star recruit in the Class of 2025, is currently committed to South Carolina. His younger brother, Isaac, hasn’t been ranked yet but holds offers from schools like South Carolina, App State, Eastern Kentucky, Oklahoma State, Indiana State, and Radford. Despite what his Snapchat might suggest, he doesn’t have offers from major programs like Florida, North Carolina, or Duke.
At this point, the Ellis brothers have become social media powerhouses. Their content racks up hundreds of thousands of views across all platforms, and you’ve got to give them credit—they know how to work the algorithm.
That said, they’re also pretty polarizing. Some people love them. A lot of people don’t. Isaac, in particular, seems to draw more criticism than Eli.
Personally, I’m neutral on the Ellis brothers. I don’t follow them closely, and I’m definitely not the target audience—but I can respect the grind. They’re clearly talented players.
That said, Isaac keeps popping up on my Snapchat Explore page, and I’ve noticed a recurring pattern: he often posts about offers or commitments that aren’t real. It’s a strategy to drive engagement—more clicks and comments mean more money from Snapchat’s creator fund, which tends to pay better than other platforms. It’s a common tactic on Snap, and it’s possible that someone else is running his account behind the scenes.
Still, it’s hard to ignore moments like when he posted a Snapchat claiming he committed to North Carolina—while standing on Indiana State’s basketball court.
Next up, it was Duke
He also claimed an offer from Florida that, according to reports, never actually happened.
I get it—this is classic ragebait. Maybe I’m playing right into it by giving him more exposure. So be it.
I just don’t get it. Would the coaching staff at Florida, Duke, or North Carolina actually want Isaac Ellis faking commitments to their programs for clout and clicks? I doubt it. Honestly, they probably don’t even know it’s happening—it’s likely not even on their radar.
And the same goes for the schools that did offer him. There’s no way they’re thrilled about being part of this kind of stunt.
That said, I get it—there’s money in engagement, and if chasing every possible dollar is the goal, I can’t totally blame the guy. But still… it’s super weird.
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