“Like a good neighbor… State Farm has arrived at Kenan Stadium.”
As college athletics continue to evolve, universities across the country are finding new ways to generate revenue through premium sponsorship opportunities. Allowing brands to display their logos on campus not only strengthens corporate partnerships but also provides vital funding that can be reinvested into athletic programs.
This past May, UNC Chief Revenue Officer Rick Barakat revealed that field logos would soon be coming to Kenan Stadium, home of Tar Heel football. While the university has also considered pursuing corporate naming rights, those discussions remain ongoing.
The field branding, however, is no longer just an idea. As shared by Colby Groce, Kenan Stadium now features freshly installed State Farm logos on its playing surface — marking a new era of sponsorship visibility in Chapel Hill.
With the excitement of year one in the Bill Belichick era, it’s no surprise that UNC cashed in on a lucrative sponsorship deal. Playing in several nationally televised matchups, the Tar Heels offer State Farm prime visibility — an opportunity to put their brand in front of millions of viewers and further fuel an already thriving insurance business.
For North Carolina, on-field advertising is a no-brainer. The demand for athletic revenue has never been greater, and leveraging the university’s storied brand — now paired with a Hall of Fame head coach — creates the perfect environment for high-value partnerships.
And this is just the beginning. Expect more sponsorships to roll through Chapel Hill as companies look to secure their spot on one of college football’s biggest stages.
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