In his new role, Terrell will oversee player management and revenue-sharing strategy for Georgia Tech’s men’s and women’s basketball programs. He will also provide strategic leadership for the men’s team in player evaluation, strategic planning, operations, and overall program administration.
“Chuck Terrell brings extensive experience in talent evaluation, roster management, and relationship-building across the basketball world,” said Palumbo. “We’re thrilled to welcome Chuck to Georgia Tech and look forward to the impact he will have in our pursuit of basketball championships.”
Terrell joins Georgia Tech following four seasons with the NBA’s Utah Jazz, where he served as vice president of basketball intelligence from 2021 to 2025. In this role, he helped lead roster management for both the Jazz and their G-League affiliate, the Salt Lake City Stars. He was also a key figure in professional, college, and grassroots scouting, managed the scouting budget, and contributed to integrated marketing and basketball strategy throughout the organization.
Prior to his NBA career, Terrell spent over a decade (2007–2020) at Nike as a senior global basketball marketing executive. He played a major role in expanding basketball globally, focusing on athlete brand development and grassroots growth across North America, Europe, and Asia. Terrell was Nike’s lead marketing representative for NBA All-Star Kevin Durant and collaborated closely with elite athletes, coaches, and federations to grow Nike’s influence from youth leagues to professional levels.
A native of Oakland, California, Terrell played college basketball at San Jose State and the University of the Pacific, earning all-Big West Conference honors in 1994. He then played professionally for six seasons in Australia, Mexico, Venezuela, and Indonesia.
“I’m honored and excited to join Georgia Tech basketball,” Terrell said. “Coach Stoudamire and Coach Blair are building something special. I look forward to supporting their vision and helping our student-athletes reach their full potential on and off the court.”
Terrell holds a bachelor’s degree in business marketing from the University of the Pacific.
What Tech’s Coaches Are Saying About Chuck Terrell:
“Chuck is well-known and respected in the basketball community. With his background at Nike and the Utah Jazz, his expertise in evaluating grassroots, college, and European basketball will be invaluable.”
— Damon Stoudamire, Georgia Tech men’s basketball head coach
“Chuck Terrell is a major asset for Georgia Tech. His experience in roster management and in helping players develop their personal brands will be crucial as college athletics and women’s basketball enter a new era.”
— Karen Blair, Georgia Tech women’s basketball head coach
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